Questions · Buy

Why is this rated medium when the purchase went through?

Because an agent that presses once and waits gets nothing, and reports your checkout as not working. It does not lower your score, since checkout is scored by how far the walk got, and benchmarks do not count it as a stall.

Why it happens

Some themes hold the checkout form when it is submitted, to save something first, such as cart attributes for attribution, and then submit it again once that is done. When there is nothing to save, that second submit can run before the browser has finished with the first, and the browser drops it without an error.

It often happens only for some shoppers, such as those who refused cookies or arrived without tracking tags, which is why it can go unnoticed. A person presses again without thinking. An agent waits for the page to change, sees that it did not, and reports the button as one that does nothing.

This comes up at the Buy stage. The full treatment, including how to reproduce it and what to change, is on The first press of checkout does nothing.

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Run a free scan and find out which of these your store actually hits.