Questions · Buy

Why is a popup the agent closed a finding at all?

Because not every agent closes it. Ours did and the purchase went through, so the store passes. The finding is there so you can move the popup out of the way of the agents that would have stopped at it.

Why it happens

Newsletter offers, discount wheels and upsell slides often open on a timer, on the first scroll or right after a product goes into the cart. A shopper sees the offer, closes it and carries on. An agent sees that the button it meant to press is now under something else, and has to decide what that something is before it can do anything.

Some agents close it, some wait for it to go away, and some give up and report that the button never became clickable. The same popups were reported as stalls before our own agent learned to close them, and an AI agent taking over the step did not always close them either. A popup with no clear close control, or one drawn in a frame, is the hardest.

Run a free scan and find out which of these your store actually hits.