Questions · Buy
Why does an agent not just create an account?
Some will try, and then stop at the verification email, which arrives in a mailbox the agent does not read. A journey that requires a human to go and click something has stopped being agent mediated.
Why it happens
A guest checkout is a path an agent can complete with the information it was given. An account wall is a path that requires a credential the agent does not hold and a mailbox it does not control. There is no degraded version of the journey that gets past it.
Verification makes it absolute. Even where an agent could submit a registration form, the confirmation email lands in the shopper mailbox, out of band from the conversation, and the purchase is now a task the shopper has to finish by hand. At that point the assistant has not saved them anything.
This comes up at the Buy stage. The full treatment, including how to reproduce it and what to change, is on Checkout requires creating an account.
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