Questions · Buy

Our popup converts well. Should we remove it for agents?

Keep it. The recommendation is about the close control and the timing, not about whether you may run a campaign. A popup with a labelled close button that responds to a keypress is dismissible by anything, and one that appears on a scroll or an exit rather than a timer is far less likely to land on top of a basket. If you can also exclude identified agent traffic from it, that removes the question entirely.

Why it happens

Agents dismiss overlays by finding a control with a recognisable name, such as Close or Dismiss, and activating it. An overlay whose close control is an unlabelled icon, whose dismiss action is a click on the backdrop, or which reappears immediately, presents no such control.

Newsletter and discount modals that fire on a timer are the common case, and they are usually set to appear a few seconds after load, which is exactly when an agent is reading the page.

Run a free scan and find out which of these your store actually hits.