Questions · Evaluate
How fresh does a product feed need to be?
Fresh enough that a price change reaches the feed before a shopper acts on the old one. For most stores that means on publish, and for stores that run flash sales it means immediately.
Why it happens
A feed is a promise that the fields in it are current. Agents treat it that way, which is the point of publishing one. When the promise is broken, the agent quotes a price you no longer charge or recommends an item you no longer have, and the shopper discovers it at your checkout.
Stale feeds are usually a scheduling artefact rather than a bug. A feed regenerated nightly is up to a day wrong, and a feed regenerated weekly cannot survive a sale.
This comes up at the Evaluate stage. The full treatment, including how to reproduce it and what to change, is on Product feed is out of date with the storefront.
Related questions
Run a free scan and find out which of these your store actually hits.