---
title: "Health and wellness agentic commerce benchmark"
source: "https://ottom.io/benchmarks/health-and-wellness"
summary: "Across 26 health and wellness stores Ottom measured at every stage in the 90 days to 19 October 2026, the median agentic readiness score was 97 out of 100. 81% of them let an AI shopping agent reach the payment step."
---

# Health and wellness agentic commerce benchmark

Across 26 health and wellness stores Ottom measured at every stage in the 90 days to 19 October 2026, the median agentic readiness score was 97 out of 100. 81% of them let an AI shopping agent reach the payment step.

Cohort: 26 stores measured at every stage, of 27 scanned. Window: 21 July 2026 to 19 October 2026. Version: v2.0.4. Methodology: bench-v5, https://ottom.io/benchmarks/methodology.

A store enters Ottom’s survey only if a catalogue of at least ten products can be read from it in one request, which in practice means Shopify and WooCommerce storefronts. These figures therefore describe the storefronts Ottom can read in bulk rather than health and wellness as a whole. The methodology sets out what that excludes.

## Readiness score

The median of the 26 health and wellness stores Ottom measured at every stage in the 90 days to 19 October 2026 scored 97 out of 100, and a quarter of them scored 91 or below.

| Lower quartile | Median | Upper quartile |
| --- | --- | --- |
| 91 | 97 | 97 |

## Where agents stall

Of the 26 health and wellness stores Ottom measured at every stage, 81% scored 80 or better at the buy stage, against 88% at the compare stage.

| Stage | Median score | Stores passing | Stores measured |
| --- | --- | --- | --- |
| Discover | 100 | 85% | 26 |
| Evaluate | 88 | 85% | 26 |
| Compare | 100 | 88% | 26 |
| Buy | 100 | 81% | 26 |

## Reaching the payment step

81% of the 26 health and wellness stores Ottom measured let an AI shopping agent reach the payment step. Ottom stops there and never submits payment.

## What stops them

The most common stall on health and wellness stores is products have no GTIN or MPN to match against, found on 59% of the 27 stores Ottom scanned in the category in the 90 days to 19 October 2026.

| Stall | Stage | Severity | Share of stores |
| --- | --- | --- | --- |
| Products have no GTIN or MPN to match against | Evaluate | medium | 59% |

6 further stalls were found in this category but withheld, because too few stores showed them to report a share without pointing at an individual store.

## Citing this benchmark

Ottom, Health and wellness agentic commerce benchmark v2.0.4, 21 July 2026 to 19 October 2026, methodology bench-v5. https://ottom.io/benchmarks/health-and-wellness/v2.0.4. Licensed CC BY 4.0.

The same figures as JSON: https://ottom.io/benchmarks/health-and-wellness/data.json

## Previous versions

- v2.0.3, issued 2026-10-12: https://ottom.io/benchmarks/health-and-wellness/v2.0.3
- v2.0.2, issued 2026-10-10: https://ottom.io/benchmarks/health-and-wellness/v2.0.2
- v2.0.1, issued 2026-10-09: https://ottom.io/benchmarks/health-and-wellness/v2.0.1
- v2.0.0, issued 2026-09-29: https://ottom.io/benchmarks/health-and-wellness/v2.0.0
- v1.0.0, issued 2026-09-24: https://ottom.io/benchmarks/health-and-wellness/v1.0.0