---
title: "Food and drink agentic commerce benchmark"
source: "https://ottom.io/benchmarks/food-and-drink"
summary: "Across 31 food and drink stores Ottom measured at every stage in the 90 days to 19 October 2026, the median agentic readiness score was 97 out of 100. 81% of them let an AI shopping agent reach the payment step."
---

# Food and drink agentic commerce benchmark

Across 31 food and drink stores Ottom measured at every stage in the 90 days to 19 October 2026, the median agentic readiness score was 97 out of 100. 81% of them let an AI shopping agent reach the payment step.

Cohort: 31 stores measured at every stage, of 31 scanned. Window: 21 July 2026 to 19 October 2026. Version: v2.0.4. Methodology: bench-v5, https://ottom.io/benchmarks/methodology.

A store enters Ottom’s survey only if a catalogue of at least ten products can be read from it in one request, which in practice means Shopify and WooCommerce storefronts. These figures therefore describe the storefronts Ottom can read in bulk rather than food and drink as a whole. The methodology sets out what that excludes.

## Readiness score

The median of the 31 food and drink stores Ottom measured at every stage in the 90 days to 19 October 2026 scored 97 out of 100, and a quarter of them scored 91 or below.

| Lower quartile | Median | Upper quartile |
| --- | --- | --- |
| 91 | 97 | 97 |

## Where agents stall

Of the 31 food and drink stores Ottom measured at every stage, 81% scored 80 or better at the buy stage, against 97% at the discover stage.

| Stage | Median score | Stores passing | Stores measured |
| --- | --- | --- | --- |
| Discover | 100 | 97% | 31 |
| Evaluate | 88 | 84% | 31 |
| Compare | 100 | 94% | 31 |
| Buy | 100 | 81% | 31 |

## Reaching the payment step

81% of the 31 food and drink stores Ottom measured let an AI shopping agent reach the payment step. Ottom stops there and never submits payment.

## What stops them

The most common stall on food and drink stores is products have no GTIN or MPN to match against, found on 87% of the 31 stores Ottom scanned in the category in the 90 days to 19 October 2026.

| Stall | Stage | Severity | Share of stores |
| --- | --- | --- | --- |
| Products have no GTIN or MPN to match against | Evaluate | medium | 87% |
| Variants are not described in structured data | Evaluate | high | 16% |

7 further stalls were found in this category but withheld, because too few stores showed them to report a share without pointing at an individual store.

## Citing this benchmark

Ottom, Food and drink agentic commerce benchmark v2.0.4, 21 July 2026 to 19 October 2026, methodology bench-v5. https://ottom.io/benchmarks/food-and-drink/v2.0.4. Licensed CC BY 4.0.

The same figures as JSON: https://ottom.io/benchmarks/food-and-drink/data.json

## Previous versions

- v2.0.3, issued 2026-10-09: https://ottom.io/benchmarks/food-and-drink/v2.0.3
- v2.0.2, issued 2026-10-06: https://ottom.io/benchmarks/food-and-drink/v2.0.2
- v2.0.1, issued 2026-10-05: https://ottom.io/benchmarks/food-and-drink/v2.0.1
- v2.0.0, issued 2026-09-29: https://ottom.io/benchmarks/food-and-drink/v2.0.0
- v1.0.0, issued 2026-09-24: https://ottom.io/benchmarks/food-and-drink/v1.0.0