{
  "name": "Jewellery and accessories agentic commerce benchmark v1.0.0",
  "category": "jewellery-and-accessories",
  "version": "v1.0.0",
  "currentVersion": "v2.0.2",
  "issuedOn": "2026-09-24",
  "url": "https://ottom.io/benchmarks/jewellery-and-accessories/v1.0.0",
  "summary": "Across 33 jewellery and accessories stores Ottom measured at every stage in the 90 days to 24 September 2026, the median agentic readiness score was 52 out of 100. 0% of them let an AI shopping agent reach the payment step.",
  "caveat": "A store enters Ottom’s survey only if a catalogue of at least ten products can be read from it in one request, which in practice means Shopify and WooCommerce storefronts. These figures therefore describe the storefronts Ottom can read in bulk rather than jewellery and accessories as a whole.",
  "window": {
    "start": "2026-06-26",
    "end": "2026-09-24",
    "days": 90
  },
  "storesMeasuredAtEveryStage": 33,
  "storesScanned": 33,
  "storesLeftOutForScoringVersion": 0,
  "methodologyVersion": "bench-v4",
  "methodology": "https://ottom.io/benchmarks/methodology",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "attribution": "Ottom, Jewellery and accessories agentic commerce benchmark v1.0.0, 26 June 2026 to 24 September 2026, methodology bench-v4. https://ottom.io/benchmarks/jewellery-and-accessories/v1.0.0. Licensed CC BY 4.0.",
  "metrics": {
    "score": {
      "p25": 52,
      "median": 52,
      "p75": 55
    },
    "stages": [
      {
        "stage": "discover",
        "median": 75,
        "passRate": 15,
        "storeCount": 33
      },
      {
        "stage": "evaluate",
        "median": 88,
        "passRate": 94,
        "storeCount": 33
      },
      {
        "stage": "compare",
        "median": 100,
        "passRate": 94,
        "storeCount": 33
      },
      {
        "stage": "buy",
        "median": 0,
        "passRate": 0,
        "storeCount": 33
      }
    ],
    "checkout": {
      "completionRate": 0,
      "storeCount": 33
    },
    "stalls": [
      {
        "code": "no_sitemap",
        "title": "No sitemap for agents to crawl",
        "stage": "discover",
        "storeShare": 85
      },
      {
        "code": "missing_gtin",
        "title": "Products have no GTIN or MPN to match against",
        "stage": "evaluate",
        "storeShare": 67
      },
      {
        "code": "hover_only_variant_picker",
        "title": "Size or colour can only be chosen by hovering",
        "stage": "buy",
        "storeShare": 64
      },
      {
        "code": "cart_requires_js",
        "title": "Add to cart needs JavaScript the agent cannot run",
        "stage": "buy",
        "storeShare": 21
      }
    ],
    "withheldStallCodes": 7,
    "observedStoreCount": 33,
    "otherScorerStoreCount": 0
  }
}