{
  "name": "Food and drink agentic commerce benchmark v2.0.3",
  "category": "food-and-drink",
  "version": "v2.0.3",
  "currentVersion": "v2.0.4",
  "issuedOn": "2026-10-09",
  "url": "https://ottom.io/benchmarks/food-and-drink/v2.0.3",
  "summary": "Across 31 food and drink stores Ottom measured at every stage in the 90 days to 9 October 2026, the median agentic readiness score was 68 out of 100. 39% of them let an AI shopping agent reach the payment step.",
  "caveat": "A store enters Ottom’s survey only if a catalogue of at least ten products can be read from it in one request, which in practice means Shopify and WooCommerce storefronts. These figures therefore describe the storefronts Ottom can read in bulk rather than food and drink as a whole.",
  "window": {
    "start": "2026-07-11",
    "end": "2026-10-09",
    "days": 90
  },
  "storesMeasuredAtEveryStage": 31,
  "storesScanned": 31,
  "storesLeftOutForScoringVersion": 0,
  "methodologyVersion": "bench-v5",
  "methodology": "https://ottom.io/benchmarks/methodology",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "attribution": "Ottom, Food and drink agentic commerce benchmark v2.0.3, 11 July 2026 to 9 October 2026, methodology bench-v5. https://ottom.io/benchmarks/food-and-drink/v2.0.3. Licensed CC BY 4.0.",
  "metrics": {
    "score": {
      "p25": 57,
      "median": 68,
      "p75": 97
    },
    "stages": [
      {
        "stage": "discover",
        "median": 100,
        "passRate": 90,
        "storeCount": 31
      },
      {
        "stage": "evaluate",
        "median": 88,
        "passRate": 84,
        "storeCount": 31
      },
      {
        "stage": "compare",
        "median": 100,
        "passRate": 90,
        "storeCount": 31
      },
      {
        "stage": "buy",
        "median": 27,
        "passRate": 39,
        "storeCount": 31
      }
    ],
    "checkout": {
      "completionRate": 39,
      "storeCount": 31
    },
    "stalls": [
      {
        "code": "missing_gtin",
        "title": "Products have no GTIN or MPN to match against",
        "stage": "evaluate",
        "storeShare": 87
      },
      {
        "code": "cart_requires_js",
        "title": "Add to cart needs JavaScript the agent cannot run",
        "stage": "buy",
        "storeShare": 32
      },
      {
        "code": "no_variant_data",
        "title": "Variants are not described in structured data",
        "stage": "evaluate",
        "storeShare": 16
      },
      {
        "code": "payment_step_unreachable",
        "title": "Agent could not reach the payment step",
        "stage": "buy",
        "storeShare": 16
      }
    ],
    "withheldStallCodes": 5,
    "observedStoreCount": 31,
    "otherScorerStoreCount": 0
  }
}