{
  "name": "Food and drink agentic commerce benchmark v2.0.0",
  "category": "food-and-drink",
  "version": "v2.0.0",
  "currentVersion": "v2.0.4",
  "issuedOn": "2026-09-29",
  "url": "https://ottom.io/benchmarks/food-and-drink/v2.0.0",
  "summary": "Across 30 food and drink stores Ottom measured at every stage in the 90 days to 29 September 2026, the median agentic readiness score was 57 out of 100. 3% of them let an AI shopping agent reach the payment step.",
  "caveat": "A store enters Ottom’s survey only if a catalogue of at least ten products can be read from it in one request, which in practice means Shopify and WooCommerce storefronts. These figures therefore describe the storefronts Ottom can read in bulk rather than food and drink as a whole.",
  "window": {
    "start": "2026-07-01",
    "end": "2026-09-29",
    "days": 90
  },
  "storesMeasuredAtEveryStage": 30,
  "storesScanned": 30,
  "storesLeftOutForScoringVersion": 0,
  "methodologyVersion": "bench-v5",
  "methodology": "https://ottom.io/benchmarks/methodology",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "attribution": "Ottom, Food and drink agentic commerce benchmark v2.0.0, 1 July 2026 to 29 September 2026, methodology bench-v5. https://ottom.io/benchmarks/food-and-drink/v2.0.0. Licensed CC BY 4.0.",
  "metrics": {
    "score": {
      "p25": 52,
      "median": 57,
      "p75": 61
    },
    "stages": [
      {
        "stage": "discover",
        "median": 100,
        "passRate": 70,
        "storeCount": 30
      },
      {
        "stage": "evaluate",
        "median": 88,
        "passRate": 83,
        "storeCount": 30
      },
      {
        "stage": "compare",
        "median": 100,
        "passRate": 90,
        "storeCount": 30
      },
      {
        "stage": "buy",
        "median": 0,
        "passRate": 3,
        "storeCount": 30
      }
    ],
    "checkout": {
      "completionRate": 3,
      "storeCount": 30
    },
    "stalls": [
      {
        "code": "missing_gtin",
        "title": "Products have no GTIN or MPN to match against",
        "stage": "evaluate",
        "storeShare": 87
      },
      {
        "code": "hover_only_variant_picker",
        "title": "Size or colour can only be chosen by hovering",
        "stage": "buy",
        "storeShare": 43
      },
      {
        "code": "no_sitemap",
        "title": "No sitemap for agents to crawl",
        "stage": "discover",
        "storeShare": 30
      },
      {
        "code": "cart_requires_js",
        "title": "Add to cart needs JavaScript the agent cannot run",
        "stage": "buy",
        "storeShare": 27
      },
      {
        "code": "no_variant_data",
        "title": "Variants are not described in structured data",
        "stage": "evaluate",
        "storeShare": 17
      }
    ],
    "withheldStallCodes": 4,
    "observedStoreCount": 30,
    "otherScorerStoreCount": 0
  }
}