{
  "name": "Beauty and personal care agentic commerce benchmark v1.0.0",
  "category": "beauty",
  "version": "v1.0.0",
  "currentVersion": "v2.0.5",
  "issuedOn": "2026-09-24",
  "url": "https://ottom.io/benchmarks/beauty/v1.0.0",
  "summary": "Across 26 beauty and personal care stores Ottom measured at every stage in the 90 days to 24 September 2026, the median agentic readiness score was 55 out of 100. 0% of them let an AI shopping agent reach the payment step.",
  "caveat": "A store enters Ottom’s survey only if a catalogue of at least ten products can be read from it in one request, which in practice means Shopify and WooCommerce storefronts. These figures therefore describe the storefronts Ottom can read in bulk rather than beauty and personal care as a whole.",
  "window": {
    "start": "2026-06-26",
    "end": "2026-09-24",
    "days": 90
  },
  "storesMeasuredAtEveryStage": 26,
  "storesScanned": 26,
  "storesLeftOutForScoringVersion": 0,
  "methodologyVersion": "bench-v4",
  "methodology": "https://ottom.io/benchmarks/methodology",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "attribution": "Ottom, Beauty and personal care agentic commerce benchmark v1.0.0, 26 June 2026 to 24 September 2026, methodology bench-v4. https://ottom.io/benchmarks/beauty/v1.0.0. Licensed CC BY 4.0.",
  "metrics": {
    "score": {
      "p25": 52,
      "median": 55,
      "p75": 57
    },
    "stages": [
      {
        "stage": "discover",
        "median": 75,
        "passRate": 35,
        "storeCount": 26
      },
      {
        "stage": "evaluate",
        "median": 88,
        "passRate": 88,
        "storeCount": 26
      },
      {
        "stage": "compare",
        "median": 100,
        "passRate": 96,
        "storeCount": 26
      },
      {
        "stage": "buy",
        "median": 0,
        "passRate": 0,
        "storeCount": 26
      }
    ],
    "checkout": {
      "completionRate": 0,
      "storeCount": 26
    },
    "stalls": [
      {
        "code": "no_sitemap",
        "title": "No sitemap for agents to crawl",
        "stage": "discover",
        "storeShare": 65
      },
      {
        "code": "hover_only_variant_picker",
        "title": "Size or colour can only be chosen by hovering",
        "stage": "buy",
        "storeShare": 62
      },
      {
        "code": "missing_gtin",
        "title": "Products have no GTIN or MPN to match against",
        "stage": "evaluate",
        "storeShare": 62
      },
      {
        "code": "popup_blocks_flow",
        "title": "A popup blocks the path to the cart",
        "stage": "buy",
        "storeShare": 19
      }
    ],
    "withheldStallCodes": 5,
    "observedStoreCount": 26,
    "otherScorerStoreCount": 0
  }
}